Getting New Customers is the top problem for Businesses
There are however 2 other ways to grow a business.
1, charge more! try another 10-20% (most businesses have this price elasticity with best customers!)
2, get customers to revisit more! eg: customer loyalty program!, constant contact!
Most businesses can
contact eg, email marketing, postcard marketing, phone cards, anneversary awareness cards!
Customer Attrition (leaving/decreasing rate) is another major problem with businesses.
This can happen because people can't find you, lose number, your service is crap, they don't like your hair style. Who knows but on the whole due to poor service or lack of contact ability!
The Numbers
The best bit, I love numbers!
increase customer base by 10%
increase price by 10%
Increase revisit or purchase by 10%
100 customers plus 10 = 110
100 product = 110
visits 10 times per year now visits 11
total New T\O = 133,100
old T\O = 100,000
Total increase 33%
Can you imagine the consequences for your business if you change your thinking just using this new methodolgy!